#Angry birds 2 slingshots update
The update was a success and these simple yet effective solutions were adopted across all the Angry Birds games on mobile. Increased installs led to increased player base and that again let to multiplied ad revenues.
#Angry birds 2 slingshots free
This simple update, combined with turning the game from paid to free resulted in Angry Birds charging to the top of downloads charts and subsequently climbing into top 100 grossing up from an unranked position. The daily bonus was a simple roulette that rewarded the player with one of the four different boosters. Thirdly, we added a daily bonus to drive retention and to get players experimenting on boosters. It had to be because there’s only so much you can do with such limited resources. Our approach to achieving these goals was simple. Not to mention the fact, that there was half-a-dozen of Angry Birds SKUs with a small team on each creating about 30 levels every month basically at a loss since the games they were adding the levels to had no monetization other than the one dollar price, which players had paid years ago.ĭue to all the facts above, my game team of six was given the ok to experiment with Angry Birds Rio and make our case that we could improve retention, engagement, and monetization without hurting the ratings/fans. The combination of new top grossing free-to-play hits and the worse than expected performance of Bad Piggies and Angry Birds Space 2 opened the minds of the leadership to enable my team to experiment with free-to-play mechanics. Then Supercell, located only a few miles away from Rovio HQ, launched Clash of Clans ( Clash of Clan's deconstruction here) and Hay Day (and Hay Day's deconstruction here) which both parked permanently on the top of the grossing charts for 5 years (!!!). First Natural Motion’s CSR Racing ( read CSR's deconstruction here) broke all the grossing records.
To sum it up, in 2012 everything was better the great and no-one wanted to break the formula. The paid games, such as Angry Birds Space and Angry Birds Star Wars did close to dozen(s) of millions of dollars on their launch weeks alone and the only free-to-play game, Angry Birds Friends, was delivering hefty weekly revenues despite significantly underperforming when looking at KPIs such as the revenue per daily active player. We argued that by doing so, we would not only increase the game’s revenue but also increase engagement and retention.īack in 2012 going free-to-play was considered a revolutionary endeavor at Rovio. We wanted to show that we could convert Angry Birds from a classic paid game into a free-to-play game. Long, and in mobile game years very long, time ago my powerful team of five and I took on a challenge. The History, and my experience, of Angry Birds’ Monetization Today Angry Birds 2 is a perennial top 50 grossing game and it’s only because of the top-notch updates, which have successfully introduced mid-core elements to a super casual game.
With each update, the game’s revenue peaked to new heights without declining to the previous lows.
The updates in 2016 introduced several core mechanics such as leveling up of Birds and the Slingshot, Daily Challenges and Player vs Player Arena while at the same time keeping the rigorous level content cadence up and running. Instead of keeping up the course of just adding more levels, the Stockholm studio behind Angry Birds 2 went to work.
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